Banners Ads

We design creative and customised banner ads to display on your website or in your advertising campaigns.

We make sure that your banners:

• respect the brand identity traits of your business (design principles, tagline, message and positioning)
• are designed to maximise the desired effect, whether it is brand awareness, clicks or a conveying a specific message
• can be static or animated (HTML5 or Flash)
• are optimised for mobile viewing (note that mobile banners are set in specific standard sizes)

We also provide great video ads.

Display Advertising

Display advertising refers to the use of ads -- banners, text ads, videos -- on a website. You pay to have your ad displayed on a website alongside the content on the page. Based on your value proposition, we position your ads on different networks of websites, hand-picked or chosen automatically (using keywords). We monitor the performance of your different campaigns and optimise for the desired outcome - views, clicks, leads or sales. Note that we constantly control for the geographic location of the audience of the websites that display your ads.

The networks we typically use for international display campaigns are Google Adsense, Facebook, Twitter, Admarula (South Africa only) and if required large DSP networks such as AdForm (international campaigns only).

Remarketing

Remarketing, or the action of showing display ads specifically to past visitors of your website, is a powerful tactic to maximise your brand exposure and generate more sales from existing clients and prospects.

​Effective Marketing uses powerful segmentation algorithms to remarket your offering to your audience. For instance, we are able to show different ads to past visitors that exhibited specific behaviours:

• people who have visited your site only once
• people who visited specific pages
• people who did not convert (purchase or lead)
• people who have not visited your site for the past X days