Paid Search Marketing: Google Advertising with Google Ads
Google is the most popular search engine in Africa, Europe and North America. Advertising on Google, or rather putting ads on Google that get displayed for certain keyword queries, is done through the Google Ads service (previously known as Google Adwords).
Advertising on Google search engine is also called Paid Search marketing. Paid Search marketing campaigns are most effective to generate new leads or sales from new customers. Those leads or sales are maximised when directed to optimised landing pages on your website. We help you optimise those landing pages effectively.
Paid Search with Google Ads is the most efficient way of advertising online today. It is also costly and difficult to implement: advertising campaigns that are incorrectly set up and not regularly optimised always result in a waste of money.
We set up and optimise complex Google Ads campaigns for European, American and South African online businesses since 2008. Those campaigns have resulted in dozens of thousands of new paying customers for our clients. We make sure that your Google Ads campaigns are profitable and generate new business for you.
Beyond Google Ads Paid Search, we set up and optimise advertising campaigns on Bing for clients who wish to focus their advertising spend on the United States. Bing is the Search engine of Microsoft and holds a 20% (approximately) market share in the United States.
For clients who wish to advertise in China, we rely on our local partner agency to set up and optimise advertising campaigns on Baidu, the Chinese search engine.
Advertising on Google search engine is also called Paid Search marketing. Paid Search marketing campaigns are most effective to generate new leads or sales from new customers. Those leads or sales are maximised when directed to optimised landing pages on your website. We help you optimise those landing pages effectively.
Paid Search with Google Ads is the most efficient way of advertising online today. It is also costly and difficult to implement: advertising campaigns that are incorrectly set up and not regularly optimised always result in a waste of money.
We set up and optimise complex Google Ads campaigns for European, American and South African online businesses since 2008. Those campaigns have resulted in dozens of thousands of new paying customers for our clients. We make sure that your Google Ads campaigns are profitable and generate new business for you.
Beyond Google Ads Paid Search, we set up and optimise advertising campaigns on Bing for clients who wish to focus their advertising spend on the United States. Bing is the Search engine of Microsoft and holds a 20% (approximately) market share in the United States.
For clients who wish to advertise in China, we rely on our local partner agency to set up and optimise advertising campaigns on Baidu, the Chinese search engine.
Advertising on Google with paid ads
Our Paid Search Marketing highlights
- Keyword research
We research the relevant keywords that your customers are searching for, and exclude the keywords used in irrelevant queries (negative keywords). A typical account will count 10000+ keywords. - Account, campaigns and ad groups structuring
We create a logical structure for your account, campaigns and ad groups, so that we can later optimise the performance of you ads and adjust your ad spend with a deep granularity. - Geographic location (geo-location)
We deploy your ads where your customers reside, strictly. - Ad copy creation and optimisation
We constantly test and optimise our ad copy for all relevant keywords, to improve our click-through rates. - Mobile advertising
Browsing on a mobile device offers a different experience. We customise mobile ads specifically. - Performance optimisation
We measure the conversion rates (sales or leads) of all ads for all keywords and make all necessary adjustments to maximise your return on ad spend, month over month. - Google support
We have access to professional account strategists of the Google Agency Support team for all of our clients.