Paid Search Marketing - let people discover you with Google Ads
Google Adwords, now renamed Google Ads, is the buzzword of marketing and can be difficult to implement and master for many businesses. Google is the most popular search engine in South Africa and utilises Google Advertising which is done through the Google Ads service, a powerful and efficient tool in the industry.
We have been running complex Google Ads campaigns in Europe and South Africa since 2008. Those campaigns have resulted in dozens of thousands of new paying customers for our clients.
Search marketing campaigns are most effective to generate new leads or sales when directed to well optimised landing pages on your website. We help you optimising those landing pages.
We have been running complex Google Ads campaigns in Europe and South Africa since 2008. Those campaigns have resulted in dozens of thousands of new paying customers for our clients.
Search marketing campaigns are most effective to generate new leads or sales when directed to well optimised landing pages on your website. We help you optimising those landing pages.
Display, Banners and Remarketing Ads - billboards of the 21st century
Based on your needs, Effective Marketing designs professional banner ads with a clear message and call-to-action, targets specific audiences and picks appropriate display placements. Advertising spend is monitored and optimised for the desired outcome, be it acquisition of new leads, orders, or brand exposure.
Remarketing, or the action of showing display ads specifically to past visitors of your website, is a powerful tactic to maximise your brand exposure and generate more sales from existing clients and prospects. Effective Marketing uses powerful segmentation algorithms to remarket your offering to your audience.
Remarketing, or the action of showing display ads specifically to past visitors of your website, is a powerful tactic to maximise your brand exposure and generate more sales from existing clients and prospects. Effective Marketing uses powerful segmentation algorithms to remarket your offering to your audience.
Email Marketing - a cost-effective way to generate sales from your database
Whether you are sending regular emails out to your customers or you are keeping them updated with sporadic news about current offers, email marketing is the most cost-effective method of communication to both potential and current customers in South Africa. Effective Marketing creates personalised newsletters for your business and sends all campaigns to your database with a detailed reporting on the results.
Keeping a clean and flourishing database is the only way to see true effectiveness through your email campaigns. Effective Marketing grows your database with marketing campaigns promoted by vetted media partners and professionally manages your database, always keeping up to date with South African regulations and industry standards.
Keeping a clean and flourishing database is the only way to see true effectiveness through your email campaigns. Effective Marketing grows your database with marketing campaigns promoted by vetted media partners and professionally manages your database, always keeping up to date with South African regulations and industry standards.
Social Media - create a conversation with your audience
With Effective Marketing, we will ensure that your social media platforms are hyper targeted towards your key target market, allowing us to create a conversation around your brand. We can assist you with all social media platforms, while optimizing paid ad campaigns and spreading the word about your company.
Increase your reach with an effective social media strategy that generates new traffic and leads to your site.
Increase your reach with an effective social media strategy that generates new traffic and leads to your site.
Content Marketing - become a thought-leader in your industry
Many marketers agree that content is "king", which is why the creation of unique and shareable content has become so crucial. Through effective keyword research and target audience analysis, our copywriters are able to write content that inspires a conversation around your brand.
Whether you are interested in fresh content for your website, or you need a fun and inspirational blog piece, we provide content that will take your brand to the next level. In addition, we provide Public Release content, effectively distributing and raising awareness for your brand.
Whether you are interested in fresh content for your website, or you need a fun and inspirational blog piece, we provide content that will take your brand to the next level. In addition, we provide Public Release content, effectively distributing and raising awareness for your brand.
Search Engine Optimization (SEO) - ensure that your company is searchable
Through curated, keyword analysis, it has become essential for your company to rank among the top search engine results on Google. At Effective Marketing, we provide and distribute unique content that has been specifically orchestrated to ensure your company ranks for key terms, enabling current and potential customers to discover you.
Video Content and YouTube Channel Management - reinvent your digital strategy and get brand recognition
With Effective Marketing, we will produce professional, informative, creative and engaging video content to increase your brand recognition. With compelling video content, we are able to grow and engage your audience, generate leads, drive traffic to your website and strengthen your brand awareness.
In addition, we set up and manage your YouTube Channel and perform an extensive YouTube Channel audit where we review what has worked in the past, what needs to be modified and figure out what your audience engages with the most.
In addition, we set up and manage your YouTube Channel and perform an extensive YouTube Channel audit where we review what has worked in the past, what needs to be modified and figure out what your audience engages with the most.
Google Maps, Google Reviews and Google My Business - get recognised with GMB
Getting noticed with Google Maps and Google Reviews - Google My Business listing optimisation: Let us create and set up your Google My Business listing, providing information about your business that is accurate, complete and optimised when it appears on Google search.
Google My Business is now the central hub to manage and control your online presence on Google Search, Maps, and Google+, allowing you to connect with current and new customers.
Google My Business is now the central hub to manage and control your online presence on Google Search, Maps, and Google+, allowing you to connect with current and new customers.
E-Commerce Product Descriptions Production - connect your products with your customers
Product descriptions are an absolute essential to the success of any E-commerce website. We produce engaging product descriptions, outlining your brand voice and specific requirements to drive sales, reduce refund rates, build customer trust, and offer a solution to a problem.
We ensure that your website has accurate, authentic and optimised product details that will increase sales, improve SEO results and
ultimately connect your products and your customers. Without product descriptions, your product page may not appear high in
Google search results due to a lack of content.
We ensure that your website has accurate, authentic and optimised product details that will increase sales, improve SEO results and
ultimately connect your products and your customers. Without product descriptions, your product page may not appear high in
Google search results due to a lack of content.
Web Analytics - ensuring you invest in the right marketing channels
Effective Marketing systematically includes a tailored, monthly web analytics report to its clients, analysing the effectiveness of each marketing channel: direct traffic, organic search (SEO), paid search (Adwords), display, referrals, social media etc.
Those reports detail the impact of each channel and notably include traffic, new leads and sales. They ultimately enable you to make an informed decision on which marketing channel to invest in.
Those reports detail the impact of each channel and notably include traffic, new leads and sales. They ultimately enable you to make an informed decision on which marketing channel to invest in.