Email Automation

Email automation is the ability to send emails that are triggered by actions of your subscribers and timing of these actions. The most common example is the e-commerce "abandoned cart" email received a day after you've added a product to your cart and did not check out.

Email automation works like this:

• a user visits your website and takes specific actions: makes a purchase, downloads certain documents, visits certain pages, fills in an enquiry form etc
• the email address of the user is already present in or is added to your opt-in database
• the user is placed in predetermined "segment"
• the user will get a sequence of emails over time (automated email "flow") that is specific to that segment

Effective Marketing will

• help you select and set up the appropriate marketing tool for your email automation needs
• create your user segments
• create the content for your automated emails
• schedule your automated email flows
• send you a detailed reporting on the results

Email Marketing Campaigns

Whether you are sending regular emails out to your customers or you are keeping them updated with sporadic news about current offers, email marketing is the most cost-effective method of communication to both potential and current customers.

Effective Marketing will

• set up an email marketing plan for your business
• create your personalised newsletters
• send all campaigns to your database
• send you a detailed reporting on the results

Lead Acquisition, Email List Building

Keeping a clean and flourishing database is the only way to see true effectiveness through your email campaigns. Effective Marketing grows your database with lead acquisition marketing campaigns promoted by vetted media partners and professionally manages your database, always keeping up to date with South African regulations and industry standards.